Avakin Life Discovery Lab
UX research for players across the globe, encompassing their virtual identities, and within the context of the Metaverse.
Problem:
Performing behavioral and attitudinal research within a virtual environment, encompassing the virtual personas of participants from at least three distinct countries: USA, Brazil, and UK.
Solution:
Establish a Virtual 3D Laboratory within the game, developing mechanisms to generate comprehensive user feedback and track observable interactions across the game’s various locations, experiences, and objects.
Impact:
Attained faster and more actionable improvements in spaces and experiences, while enhanced the quality of feedback through greater research contextualization and a more ecological setting, resulting in more effective changes. Additionally, fostered a nurturing effect that contributed to higher retention of ambassadors.