From designing, to understanding, to making things happen
I didn’t start in management. I started by building things — designing, coding, trying to make sense of how people actually use products.
That led me into UX research, where I spent years understanding behaviour, motivations, and what really drives users. But at some point, understanding wasn’t enough — things still needed to get built, aligned, and delivered.
Today, my work sits at that intersection. I focus on making UX work happen in real environments — across teams, constraints, and competing priorities.
I coordinate work between design, product and engineering, making sure that what gets defined actually gets executed, and that teams stay aligned along the way.
I’m particularly interested in the messy part of the process — where strategy meets reality, where dependencies appear, and where things either move forward or get stuck. That’s where I tend to operate.
Alongside that, I care a lot about how teams work. Not in a theoretical sense, but in practice — helping people take ownership, collaborate better, and produce work they stand behind.