Digital Experience Lead

Energy company

• Coordinated UX delivery for the EDP app, working across teams and partners to bring a new product experience to market

• Worked closely with design, product and engineering to keep execution aligned and moving

• Currently focused on improving UX and research operations, making processes more structured and scalable

• Exploring the use of AI to speed up design work and support faster, better-informed UX decisions

Lead UX/Product Researcher and Team manager

Multinational company with SaaS AI based platform for gaming advertising

Marked a shift from research-focused roles to coordinating UX delivery in complex environments

• Worked closely with product teams to understand user behaviour and inform product decisions
• Designed and conducted research to support ongoing product development
• Helped align teams around user needs and priorities
• Contributed to iterative improvements based on continuous feedback
• Managed UX team and UX outsourced freelancers, including budget, people, operations and
  projects management.

replai.io

Senior UX Researcher

Multinational company with SaaS AI based platform for user profiling

• Worked with product and data teams to translate behavioural insights into product decisions
• Applied psychological and behavioural data to support product development in gaming contexts
• Collaborated closely with cross-functional teams to ensure insights were actionable and used
• Contributed to shaping product direction by connecting user behaviour with business goal

solsten.io

Senior UX Researcher

Portuguese digital bank

• Created and implemented a UX Research Lab
• Structured research processes to support continuous product delivery
• Collaborated with stakeholders to integrate UX into product work

activobank.pt

UX Consultant

Chinese company marketing company

• Conducted usability heuristic evaluations of websites and delivered more than 1000 improvements
  reports.