2024 – NOW
as Digital Experience Lead
Coordinating the design and experience of the new EDP app through Agile UX Project Management. Managing a project team with both internal members and external agencies. Responsible for guaranteeing transversal excellence in EDP digital ecossystem.
2023 – 2024
as Senior Consultant in UX, AI and Project Management
Working now as independent consultant for projects on future thinking, company and product strategy,
UX Research. Main industries (but not only): Tech, Services, Artificial Intelligence.
Most recent project:
Working as Search Engine and Voice Evaluator for AI Models – for RWS/Google
2022 – 2023
as
Lead UX/Product Researcher and Team manager
Multinational company with SaaS AI based platform for advertising optimization (remote work).
– Worked daily on product strategy decisions with the CPO and the lead PM.
– Conducted different levels of product research to inform product decisions.
– Created multiple design solutions to respond to user/market related discoveries.
– Managed UX team and UX outsourced freelancers, including budget, people, operations and
projects management.
replai.io
2022
as Invited Teacher
Teached the Game Analytics, a module of the Gamedesign and media Master’s degree.
2021 – 2022
as Senior UX Researcher
Multinational company with SaaS AI based platform for user profiling.
– Provided support on product decisions through qualitative and quantitative research activities.
– Researched services for clients, with frequent stakeholder and account management.
– Focused on product continuous improvements and contextual inquiries through user interviews.
solsten.io
2020 – 2021
as
Lead UX Researcher and Team manager
Multinational gaming publisher
– Established, lead and supervised all Research Operations.
– Implemented a virtual usability lab inside AL’s game, and a user testing ecosystem.
– Specially focused on user and market research for AL’s game and other apps.
– Lead a team of 3 internal UXers and several outsourced freelancers.
lockwoodpublishing.com
2019 – 2020
as Senior UX Researcher
Portuguese digital bank.
– Started, lead and managed a new user research lab and related Research Ops.
– Implemented a Design Thinking Agile-based approach with success.
activobank.pt
2016 – 2019
as Senior UX Expert
Multinational company focused on consumer defence
– Contributed on UX Strategy and Research.
– Focused on product and business requirements discovery through market research, participatory
design, focus groups and user interviews.
– Worked directly with product owners to find strong KPIs and built value matrices applied to future
products.
deco.proteste.pt
euroconsumers.org
2015 – 2016
as UX Consultant
Chinese company marketing company
– Conducted usability heuristic evaluations of websites and delivered more than 1000 improvements
reports.
2012 – 2015
as Web team coordinator
Online TV Channel, owned by the production company Everything is New TV.
– Responsible for the website content team, streaming service (contracts, provider selection, etc.), website web design and development.
2010 – 2011
as Founder & Product owner
This was a personal product project. Hardcore Fofo was (and still is) a brand created with the goal of reviving tradition and simultaneously offer a wild and subversive twist. The first collection, “Home Sweet Fucking Home“, was focused on embroideries applied in household elements, like pillows, sheets or kitchen cloths.
hardcorefofo.pt
2006 – 2009
as Teacher
Teached disciplines related to Design, Web Design and Programming: more specifically Actionscript, HTML and CSS, Graphic Design Theory, Adobe Flash, Adobe Photoshop, Adobe Indesign, Adobe Illustrator, Macromedia Freehand, Packaging Design, Information Architecture, Design Project Management, among others disciplines/modules.
etic.pt