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Lab usability tests (moderated or unmoderated)
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Heuristic review
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Sistematic observation
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Tree testing
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Remote usability studies (unmoderated)
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Eye-tracking studies
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Think aloud protocol
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Comparative studies
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Statistical data treatment
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Retrospective Think aloud protocol
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Ethnografic field studies (e.g. diary studies)
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Interviews + content analysis
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Card sorting
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Focus groups
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Co-creation worskhops/participatory design
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Google Analytics
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A/B & Multivariate testing
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Conjoint analysis
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Competitive usability studies