-
Lab usability tests (moderated or unmoderated)
-
Heuristic review
-
Sistematic observation
-
Tree testing
-
Remote usability studies (unmoderated)
-
Eye-tracking studies
-
Think aloud protocol
-
Comparative studies
-
Statistical data treatment
-
Retrospective Think aloud protocol
-
Ethnografic field studies (e.g. diary studies)
-
Interviews + content analysis
-
Card sorting
-
Focus groups
-
Co-creation worskhops/participatory design
-
Google Analytics
-
A/B & Multivariate testing
-
Conjoint analysis
-
Competitive usability studies
