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I'm Ines Alexandrino Pereira
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2019 - Now

Lead UX Researcher


Responsible for creating, lead and manage a new user research lab, as well as lead the Research Ops of Activobank, and implement a Design Thinking Agile-based approach.

Senior UX Expert

Euroconsumers / Deco Proteste

Special emphasis on UX Strategy & Research, participating more on the conceptual phase of projects, on the gathering and priorization of business requirements, and on user testing phase for product concept testing and iterative design of solutions (Design Thinking approach).

UX Consultant

ETW International

Remote work. Responsible for the heuristic evaluation, regarding usability of “premium“ websites at their alpha phase and whose goal was to be westernalized, and resulting improvements proposal.

Web team coordinator

Everything is New TV

Online TV Channel, owned by the production company Everything is New TV. Responsible for the website content team, streaming service (contracts, provider selection, etc.), website web design and development.

Product owner

Hardcore fofo

This was a personal product project. Hardcore Fofo was (and still is) a brand created with the goal of reviving tradition and simultaneously offer a wild and subversive twist. The first collection, “Home Sweet Fucking Home“, was focused on embroideries applied in household elements, like pillows, sheets or kitchen cloths.

Professional internships external Coordinator


Accountable for the communication between companies and internship students, ensuring students assiduity, working conditions, companies needs, and producing weekly reports accordingly to be delivered to the school internships coordinator.

Developer & Designer feelancer

Garage Films, Ugo Volt, Monchique, etc.

Garage filmes: production of 3 mini websites to showcase the work developed by Garage Films to Galp, Vodafone and Optimus
Ugo Volt: Code the interactive UI of the game (Actionscript), debug and test
Netmais: Code the Continente's Popota game
Monchique: Code and design new website
ECTS (AVK): Code and design interactive mini website for event
Núcleo criativo de São José: Code and design website
And more.



Teached disciplines related to Design, Web Design and Programming: more specifically Actionscript, HTML and CSS, Graphic Design Theory, Adobe Flash, Adobe Photoshop, Adobe Indesign, Adobe Illustrator, Macromedia Freehand, Packaging Design, Information Architecture, Design Project Management, among others disciplines/modules.