Category:BankingType:On the job Challenge: Create, lead and manage the user research lab, as well as lead the Research Ops of Activobank, and implement a Design Thinking Agile-based approach. What I've done: Full stack researchMulti-channel UXResearch projects with other companiesEyetracking studiesUser testing sessionsUser interviewsCo-creation workshops w/ card sortingBusiness workshops w/ Design ThinkingData AnalysisIA flows & studiesPrototypes
Category:Consumer goodsType:On the job Challenge: Lead UX and research projects for the most profiting areas of EC websites (product/services testing and conversion), as well as guarantee an overall consistent transversal experience throughout websites. Continuous work with the program manager and PO's for product innovation based on clients input through UX Research. What I've done: Research projects with other companiesUX Strategy for Product designMulti-channel UXEthnographic studyUser testing sessionsBusiness workshops w/Design Thinking for product innovation and optimizationCard sorting & feature ranking on co-creation workshopsData AnalysisIA flows & analysisPrototypesExperience Maps & CX journeys
Category:EntertainmentType:Freelancer Challenge: Assess the usability of Rock in Rio's common areas, and the user experience of attendees relatively to their expectations and emotional responses to certain brand activation spots and attractions.
What I've done: Project/team managementUser interviewsData analysis & processingEmotional assessment scalesQualitative content analysis
Category:GamingType:Academic Challenge: Create a game to teach basic UX concepts and methodologies What I've done: Game DesignCoding/setup UnityDebug & testingProject managementPrototypes User testingPersonasEmotion Evaluation testsGame as Learning Object Assessment
Category:EntertainmentType:Freelancer Challenge: Manage and develop the website content & design of an online-only TV Station, owned by the production company Everything is New What I've done: Coding HTML, CSS, JSProject/team managementPrototypesUI design
Category:ProductType:Own Challenge: Launch a subversive product to make people's home more fun while also sexy What I've done: Product Design and developmentOrganization of clients events, press and talks and photo shootsPartnerships and press/media managementBusiness model and developmentCoding Joomla e-commerce siteE-commerce site UI designBrand and print visual designOrders and shipment management