Ines Alexandrino Pereira

Driven by curiosity, my journey through technology, creativity, and human-machine interaction has taken me across gaming, finance, retail, SaaS, and AI. This adventure has sharpened my skills in UX Research, Design, and Agile methodologies, enriching my approach to problem-solving and innovation. My diverse background fuels my unique perspective, blending creativity with strategic insight.

My path evolved as I embraced leadership, especially in stakeholder and team management. Recognized for turning challenges into opportunities, I’ve mentored UX teams, guiding them with a blend of strategy and empathy. This role deepened my commitment to nurturing talent and fostering innovative thinking.

At my core, I aim to be a catalyst for positive change through leadership. I advocate for self-determination among my team, fostering an environment where creativity, innovation, and commitment flourish. By aligning our efforts with our strategic vision, I empower my team to achieve collective objectives, pushing boundaries and inspiring growth.

Some companies I’ve worked with







Case studies

UX research for globally located players, with virtual identities, and in the context of the Metaverse

How a contextual inquiry revealed that what users think they need is actually a symptom of another more pressing need

Comparative quant/qual study for banner positioning using eye-tracking + RTA

“Through a fantastic mix of hard work, process and creativity she constantly pushed us to be better every day.
On top of it Ines is amazing to work with, she leads by example and is never afraid of doing whatever needs to be done.”

— Francisco Pacheco, Co-founder and CPO at Replai

“Her way of communicating complicated research in an easy, actionable way is a rare talent. Ines’ Virtual User Research Lab has been an essential part of this journey, especially for my marketing discipline.”

— Marja Konttinen, Former Marketing Director at Decentraland, Rovio, Flare Games, Lockwood

“Aside from her role working with qualitative data, she takes into account quantitative data and works together with data scientists and analysts. She has good communication skills and she is very good in creating and delivering presentations of her results.”

— Maria Manolopoulou, PhD in Astrophysics, Senior Data Scientist at Lockwood Publishing Ltd

“She was the one, with courage and without fear of leaving her comfort zone, that made her master’s work excellent and that the jury of in her master’s dissertation defence gave her the maximum evaluation of 20. “

— Paulo Noriega, Assistant Professor at FMH – University of Lisbon